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IIBA Exam CBDA Topic 4 Question 33 Discussion

Actual exam question for IIBA's CBDA exam
Question #: 33
Topic #: 4
[All CBDA Questions]

A food and beverage company would like to administer a survey to obtain customer insights about a new cookie product recently launched. A data team is asked to build the survey paying careful attention to reduce the degree of sampling error. Which criteria would help the team meet this objective?

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Suggested Answer: B

Contribute your Thoughts:

Louis
3 days ago
Hah, small sample size and a specific subset? What is this, amateur hour? You want accurate data, you gotta go big and go random.
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Marti
4 days ago
No, using customers who agreed to take the survey would introduce bias and increase sampling error.
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Donette
6 days ago
B all the way, baby! Random selection is the key to unbiased results. Anything less and you're just asking for trouble.
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Gabriele
7 days ago
But wouldn't using customers who agreed to take the survey also help?
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Shayne
9 days ago
A large sample size and random selection? Sounds like the way to go to me. Gotta keep that sampling error down, am I right?
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Twanna
3 days ago
Absolutely! A large sample size and random selection are key to reducing sampling error.
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Malcolm
9 days ago
I agree with Marti. A large sample size and random selection would help reduce sampling error.
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Marti
12 days ago
I think the answer is B) Large sample size and random selection of the target population.
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