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IIBA Exam CBDA Topic 4 Question 19 Discussion

Actual exam question for IIBA's CBDA exam
Question #: 19
Topic #: 4
[All CBDA Questions]

An analytics team completed their research to determine why customers are abandoning items in their online shopping cart. The team suggests improvements to the website to address the problem. The Director of Sales proclaims that the current website is fine and indicates that the problem materialized when the company increased its shipping rates. The solution proposed by the team seems misaligned. What has gone wrong?

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Suggested Answer: C

Agreeing on the business problem is the first and most critical step in any analytics project, as it defines the scope, purpose, and objectives of the analysis, and aligns the expectations and interests of the stakeholders1.Agreeing on the business problem involves identifying the problem statement, the problem owner, the problem context, the problem impact, and the problem criteria2. If the team did not agree on the business problem, the solution proposed by the team may seem misaligned with the actual needs, preferences, or assumptions of the decision makers, and may not address the root cause or the main drivers of the problem. In this scenario, the team and the Director of Sales may have different views on what the business problem is, why it is important, and how it should be solved.

The other options are not correct explanations of what has gone wrong. This scenario can be addressed with analytics, as it involves using data to understand customer behavior, identify factors influencing cart abandonment, and recommend improvements to the website or the pricing strategy. The team may or may not have agreed on the root cause of the problem, but that is not the main issue, as the root cause analysis is a part of the data analysis step, not the problem definition step.The team may or may not have performed an insufficient amount of planning, but that is not the main issue, as the planning process is a subsequent step after the problem definition step, and it depends on the clarity and agreement of the business problem.


by Tamra at Aug 26, 2024, 08:34 PM

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Elbert
2 months ago
Option D, for sure. Sounds like they skipped the crucial step of planning and just jumped straight to the solution. Rookie mistake, but hey, at least they're keeping things exciting around the office.
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Carmelina
21 days ago
D) An insufficient amount of planning was performed
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Selma
1 months ago
C) The team did not agree on the business problem
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Laticia
1 months ago
B) The team has not agreed on the root cause of the problem
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Lindsey
2 months ago
A) This scenario cannot be addressed with analytics
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Melina
2 months ago
I'm just picturing the analytics team presenting their findings, and the director interrupting them with a loud Nope, it's the shipping rates! Talk about a mic drop moment.
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Jannette
2 months ago
Option B is the winner here. The team and the director clearly have different views on what's causing the problem. Time for a good old-fashioned compromise, or at least a heated debate over lunch.
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Mary
2 months ago
I agree, we can't just assume the problem is with the website.
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Ronny
2 months ago
We need to figure out the root cause before making any changes.
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Levi
2 months ago
This is a classic case of miscommunication between the team and the director. They need to get on the same page and align their understanding of the problem before proposing any solutions.
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Justine
2 months ago
B) The team has not agreed on the root cause of the problem
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Merissa
2 months ago
A) This scenario cannot be addressed with analytics
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Becky
2 months ago
It seems like there was a lack of agreement on the business problem, leading to misalignment in proposed solutions.
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Izetta
3 months ago
Maybe the team needs to communicate better with the Director of Sales to align their perspectives.
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Fernanda
3 months ago
I agree, the Director of Sales seems to be overlooking the importance of analytics in this situation.
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Marguerita
3 months ago
The team definitely missed the root cause. Increasing shipping rates is always a surefire way to drive customers away. The analytics are just a distraction from the real issue.
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Willow
2 months ago
C) The team did not agree on the business problem
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Clement
2 months ago
B) The team has not agreed on the root cause of the problem
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Teresita
2 months ago
A) This scenario cannot be addressed with analytics
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Janessa
3 months ago
I think the team should have focused on the root cause of the problem.
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