IIBA Exam CBDA Topic 1 Question 11 Discussion

Actual exam question for IIBA's CBDA exam

Question #: 11
Topic #: 1

[All CBDA Questions]

A marketing department has established an analytics team. The analytics practice is stand-alone and analysts have limited insights into corporate strategy. Which is an expected result for analytics practices operating at the business unit level?

AAnalytics work will be driven by the organization's business plan

BInsights derived from data analysis will be used to guide strategic decisions

CThe analytics team may conduct analysis that is of minimal value to the organization

DThe organization will use analytics as a means to obtain a competitive advantage
Explanation:
According to the IIBA Guide to Business Data Analytics, analytics practices operating at the business unit level are characterized by a lack of alignment with the organization's strategic objectives, a limited scope of analysis, and a siloed approach to data and insights1. This can result in analytics work that is not relevant, timely, or impactful for the organization as a whole, and that may not address the most critical business problems or opportunities.Therefore, the analytics team may conduct analysis that is of minimal value to the organization, or even detrimental if it leads to suboptimal decisions or actions.

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Suggested Answer: C

by Joanna at May 08, 2024, 10:54 PM

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11 months ago

This question is tricky. What do you guys think?

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