What is the name of an alternative technique to counter the reduction in use of third-party cookies, where web publishers may consider utilizing data cached by a browser and returned with a subsequent request from the same resource to track unique users?
Browser fingerprinting is a technique used to track users by collecting information about their browser and device characteristics, which are then used to create a unique identifier. This technique can be employed as an alternative to third-party cookies and can track users across different sessions and sites.
Reference: IAPP CIPT Study Guide, 'Tracking Technologies,' which covers various methods of user tracking including cookies, web beacons, and browser fingerprinting.
Carey
4 days agoGiovanna
5 days agoMyra
6 days ago