Clearly, the answer is C) perceived customer benefits. It's all about understanding the customer's pain points and showing them how your solution can make their lives easier. Anything else is just smoke and mirrors.
Hmm, I'm not so sure. I think it's A) the product itself. If the product is top-notch, everything else will fall into place, right? Just gotta sell the sizzle, not the steak!
I'm going to have to go with D) salesperson's victory. Gotta keep that competitive edge, you know! Plus, a little friendly banter with the customer never hurts.
I think the key driver in a consultative sale is C) perceived customer benefits. The salesperson should focus on understanding the customer's needs and how the product can address them.
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