A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding
What should they expect for their max CPV compared to their actual CPV?
A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective.
Why should you keep the Video campaign in the same account as the other campaigns?
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your Investment was effective based on the number of times users actually clicked on your videos.
What consideration measurement metric should you use?
Cary
14 days agoTammara
29 days agoArdella
1 months ago