Google Exam Google-Ads-Video Topic 18 Question 2 Discussion

Actual exam question for Google's Google-Ads-Video exam

Question #: 2
Topic #: 18

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.

What's a valid way for them to determine the tCPM for the business new Video campaign?

ASlightly inflate the average amount the account manager is willing to bid for this campaign.

BUse the estimate in the traffic estimator during campaign setup

CSlightly inflate the estimate in the traffic estimator during campaign setup.

DDecide on the highest amount they're willing to pay for this campaign

Show Suggested Answer

Suggested Answer: D

by Derick at Mar 24, 2025, 02:44 PM

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Nichelle

1 hours ago

B) Use the estimate in the traffic estimator during campaign setup. That's the most logical and data-driven approach. Why guess when you have a tool to give you an educated estimate?

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