Your CEO has asked youtoset out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:
You know what they say - 'If it can't be measured, it can't be managed.' I'm going with the classic combo: Leads and Revenue. Simple, effective, and will keep the boss happy.
Ah, the age-old question - do we optimize for vanity or for actual results? I vote Leads and Revenue, personally. Let's keep our eye on the prize, people!
Candida
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