You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?
Delivery Rate, really? That's like measuring how many letters you send out, not how many people are actually reading them. Not a very useful metric if you ask me.
I agree with Samuel. Social Sharing Rate indicates how much your email content is being shared on social media platforms, which can drive social interaction.
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