DMI Exam PDDM Topic 5 Question 102 Discussion

Actual exam question for DMI's PDDM exam

Question #: 102
Topic #: 5

You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

Exhibit:

ASocial Sharing Rate

BUnsubscribe Rate

CDelivery Rate

DClick to Open Rate

Show Suggested Answer

Suggested Answer: A

by Karl at Oct 22, 2024, 11:50 AM

Limited Time Offer

25%

Off

Get Premium PDDM Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Lillian

6 days ago

I'm going with Social Sharing Rate. Nothing beats seeing your content being shared and amplified across social media platforms.

upvoted 0 times

...

Gerry

9 days ago

Ha! I bet the Delivery Rate is the least useful metric for this. Who cares if the emails are being delivered if no one is interacting with them?

upvoted 0 times

...

Jaime

19 days ago

Hmm, I think the Click to Open Rate is the most relevant metric here. It tells you how many people are actually engaging with the content in your emails.

upvoted 0 times

Lajuana

10 days ago

I agree, the Click to Open Rate is a good indicator of how engaging your emails are.

upvoted 0 times

...

Hannah

21 days ago

I agree with Sheldon. Social Sharing Rate indicates how much your email content is being shared on social media platforms, which can drive social interaction.

upvoted 0 times

...

Tashia

22 days ago

I'm not sure, the Unsubscribe Rate could also be a good indicator of how your email campaign is performing. If people are unsubscribing, that's a clear sign something needs to change.

upvoted 0 times

...