You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?
Hmm, I think the Click to Open Rate is the most relevant metric here. It tells you how many people are actually engaging with the content in your emails.
I agree with Sheldon. Social Sharing Rate indicates how much your email content is being shared on social media platforms, which can drive social interaction.
I'm not sure, the Unsubscribe Rate could also be a good indicator of how your email campaign is performing. If people are unsubscribing, that's a clear sign something needs to change.
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