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DMI Exam PDDM Topic 4 Question 29 Discussion

Actual exam question for DMI's PDDM exam
Question #: 29
Topic #: 4
[All PDDM Questions]

You have been preparing the latest Digital Marketing Strategy document for the Senior Management Team. In particular you have taken into account factors such as age and gender, as well as the social background of your target audience. What is the general term used to describe this? Choose one of the following:

Exhibit:

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Suggested Answer: A

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