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DMI Exam PDDM Topic 11 Question 78 Discussion

Actual exam question for DMI's PDDM exam
Question #: 78
Topic #: 11
[All PDDM Questions]

You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

Exhibit:

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Suggested Answer: A

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