CIPS Exam L4M2 Topic 4 Question 48 Discussion

Actual exam question for CIPS's L4M2 exam

Question #: 48
Topic #: 4

[All L4M2 Questions]

What is the contribution of marketing function to the development of specification?

AMarketing ensures that conformance specification will never be used

BMarketing ensures that procurement function doesn't involve in developing specification

CMarketing provides ideas on customer's taste and market trends

DMarketing consults on technical requirements of the product

Show Suggested Answer

Suggested Answer: C

Marketing plays a critical role in sales. The marketing department introduces products to the con-sumer, and creates strategic messaging that elevates appeal and ultimately drives sales. The feed-back and response from consumers is measured by the marketing team on a variety of levels. Ad-vertising is one means of seeing what performs and what does not perform. Marketers will note trends and demand in their specific markets. This plays into new product development, because the marketing team can work with product developers to create products based on that demand.

In development of specification, the role of marketing is largely the same. They provide the market insight so that right specification is developed and it matches the demands from customers.

- CIPS study guide page 173-175

- Role of Marketing Management in New Product Development (chron.com)

LO 3, AC 3.4

by Kristel at Sep 16, 2024, 03:39 AM

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Karol

30 days ago

I'm surprised Option A is even an option. Marketing's job is to ensure the product meets customer needs, not sabotage the specification process. C is the way to go.

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Colene

3 days ago

I agree, Option C is the most appropriate. Marketing plays a key role in understanding customer needs and market trends.

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Lorean

20 days ago

Option A is definitely not the right choice. Marketing should provide insights on customer's taste and market trends.

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Chauncey

1 months ago

I believe marketing also consults on technical requirements of the product to ensure it meets customer needs.

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Providencia

1 months ago

I agree with Sharee, understanding customer preferences is crucial for developing specifications.

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Raymon

1 months ago

Marketing ensuring that procurement doesn't get involved? That's like a chef asking the waiter to stay out of the kitchen - it just doesn't make sense! Option C is the clear winner here.

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Franklyn

2 days ago

Consulting on technical requirements is important too, but understanding the market is key.

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Portia

5 days ago

Marketing helps in developing specifications based on customer needs.

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Alease

12 days ago

Exactly, they provide insights on market trends and customer preferences.

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Portia

26 days ago

I agree, marketing's role is to understand what the customers want.

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Micheline

1 months ago

Hmm, I'm not sure about Option D. While technical input is important, marketing's primary role should be on understanding customer needs, not technical requirements.

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Allene

13 days ago

Option D could also be important, as marketing might need to consult on technical requirements to meet customer needs.

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Penney

19 days ago

I agree, understanding what customers want is crucial for developing specifications.

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Francis

25 days ago

I think Option C makes sense. Marketing should focus on customer's taste and market trends.

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Fidelia

2 months ago

I agree, Option C is spot on. Marketing's role is to bring the voice of the customer into the product development process.

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Sharee

2 months ago

Marketing's contribution to specification development is crucial. Option C is the way to go - customer insights and market trends are invaluable in shaping the right product specifications.

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