'Collaborate, communicate, XXXX and coerce'. Select the missing term.
'Collaborate, communicate, direct and coerce.'
Methods of communicating change. These terms are taken directly from your syllabus for this sub-ject, and reflect a decreasingly co-operative approach to communicating / implementing change.
Managers can decide where they wish to be on this spectrum of behaviours, rather like McGregor suggests with Theory X and Y.
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