CIPS Exam L3M2 Topic 1 Question 22 Discussion

Actual exam question for CIPS's L3M2 exam

Question #: 22
Topic #: 1

'A product will not survive commercially unless it satisfies XXXX needs'. Which one of the follow-ing is the most important fit for XXXX?

ACustomer

BManufacturer

CSales and marketing

DGovernment agency

Show Suggested Answer

Suggested Answer: A

Business is all about the customer.

by Benton at Sep 16, 2024, 02:49 PM

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Nancey

2 months ago

Customer for sure. Unless you're making something for a government contract, in which case that might be the right answer. But who wants to do that?

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Emelda

2 months ago

Sales and marketing also play a big role in meeting customer needs and ensuring commercial success.

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Francoise

2 months ago

I agree, customer needs are definitely crucial for a product's success.

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Dahlia

2 months ago

Customer for sure. Unless you're making something for a government contract, in which case that might be the right answer. But who wants to do that?

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Herminia

3 months ago

Haha, imagine a product that only satisfies the government's needs. Good luck selling that to the public!

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Oretha

3 months ago

I believe C) Sales and marketing is also crucial because they help identify and reach the target customers.

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Karl

3 months ago

What, you think the government agency is the most important? That's just silly. They may have some influence, but they're not the ones buying the product.

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Lezlie

2 months ago

C) Sales and marketing

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Gracia

2 months ago

I agree, the customer's needs are the most important for a product to survive commercially.

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Daisy

2 months ago

A) Customer

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Deandrea

3 months ago

I agree with Gary. Without satisfying customer needs, a product won't survive commercially.

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Dwight

3 months ago

Hmm, I'm not so sure. Sales and marketing could be just as important - you need to get the word out and convince people to buy it.

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Micaela

3 months ago

I agree, customer needs are key. But don't forget about the manufacturer - they have to be able to actually produce the product affordably.

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Ettie

2 months ago

Government agencies can also impact the success of a product through regulations and policies that may affect its production or distribution.

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Dortha

2 months ago

Sales and marketing are also important, they help create awareness and drive sales for the product.

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Lorrine

3 months ago

Customer needs are definitely important, but if the manufacturer can't produce the product efficiently, it won't succeed.

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Melita

3 months ago

That's true, the manufacturer plays a crucial role in the success of a product. They need to be able to meet demand and keep costs low.

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Sage

3 months ago

Customer needs are definitely the most important. A product won't sell if it doesn't address what the customer wants.

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Edmond

2 months ago

Without meeting customer needs, a product is bound to fail in the market.

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Lorrie

3 months ago

I agree, customer satisfaction is key for a product's success.

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Aleta

3 months ago

Customer needs are definitely the most important. A product won't sell if it doesn't address what the customer wants.

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Gary

3 months ago

I think the most important fit for XXXX needs is A) Customer.

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