CIPS Exam A6 Topic 3 Question 71 Discussion

Actual exam question for CIPS's A6 exam

Question #: 71
Topic #: 3

[All A6 Questions]

Which of the following best describes the pricing policy known as 'skimming'?

AA low price set to gain acceptance of a new product

BReducing prices to increase sales and distribution

CA high price aimed at a quick recovery of costs

DA price set in line with that charged by competitors.

Show Suggested Answer

Suggested Answer: A

by Katlyn at Feb 10, 2025, 09:06 PM

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Chan

3 days ago

Well, skimming is about setting a high price for a new product to recover costs quickly, so I still think it's B.

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Charlene

6 days ago

I think B is the right answer. Skimming allows you to maximize profits in the short-term before competitors can undercut you.

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Ozell

15 days ago

Definitely B. Skimming is all about charging a premium price to recoup your costs quickly when you've got a new and innovative product on your hands.

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Georgiana

3 days ago

I agree with you, it's definitely B. Skimming is all about recovering costs quickly with a high price for a new product.

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Derrick

11 days ago

I think it's actually A. Skimming is about setting a low price to gain a large market share.

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Gail

17 days ago

I disagree, I believe it's A.

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Chan

20 days ago

I think the answer is B.

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