CIMA Exam CIMAPRO19-P02-1 Topic 5 Question 54 Discussion

Actual exam question for CIMA's CIMAPRO19-P02-1 exam

Question #: 54
Topic #: 5

Company B, a video games developer, wants to use data to track the amount of traffic it receives on its social media pages. It specifically wants to find out the demographic it is most popular with on this platform, and

how it can branch out to different demographics through further advertising.

How best could the company use big data to expand its demographic reach?

Select ALL that apply.

AUse other data detailing regional sales to target areas where the demographics in question form a large part of the population.

BResolve to focus advertising on the demographics with which the company is popular so as to save money.

CImplement an aggressive marketing campaign targeted at the demographics in question.

DUse the data to create new products that would appeal more to the demographics with which the company is not popular.

ECreate a blog appealing to the demographics in question with news about the company.

Show Suggested Answer

Suggested Answer: A, B, C

by Simona at Jun 23, 2022, 10:33 AM

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