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CIMA Exam CIMAPRO19-P02-1 Topic 4 Question 62 Discussion

Actual exam question for CIMA's CIMAPRO19-P02-1 exam
Question #: 62
Topic #: 4
[All CIMAPRO19-P02-1 Questions]

A company has just launched a new product at a selling price that is designed to rapidly gain market share and to discourage other competitors from entering the market.

Which pricing strategy is the company using?

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Suggested Answer: A

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