CIMA Exam CIMAPRO19-P02-1 Topic 4 Question 106 Discussion

Actual exam question for CIMA's CIMAPRO19-P02-1 exam

Question #: 106
Topic #: 4

An airline company has operated passenger flights with low ticket prices to various airports from a busy airport for several years. It now faces increased competition on a number of its routes and has decided to use the balanced scorecard to monitor its performance.

Which of the following statements are correct?

Select ALL that apply.

ACustomer satisfaction measures will not be needed because the company pursues a low price strategy for competitive advantage.

BThe proportion of seats that are occupied on flights could be a suitable measure for the internal business process perspective.

CThe number of new flights to different destinations could be a suitable measure for the learning and growth perspective.

DThe number of on time take-offs could be a suitable measure for the internal business process perspective.

ENon-financial objectives will be met as a result of financial objectives being achieved.

FA survey of passengers could be a suitable measure for the customer perspective.

Show Suggested Answer

Suggested Answer: A, C, D

by Beatriz at Jan 23, 2025, 01:23 AM

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Dick

I'm not sure I agree with A. Focusing on low prices doesn't mean you can ignore customer satisfaction. That's still a key part of the balanced scorecard.

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Nobuko

3 days ago

I also think F is correct. Surveying passengers can help improve customer satisfaction.

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Selma

3 days ago

B, D, and F seem like the most reasonable options. Measuring seat occupancy, on-time flights, and passenger satisfaction are all important for the airline's balanced scorecard.

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Jacklyn

8 days ago

I agree with you, Martin. Those measures are crucial for the airline company's success.

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Martin

11 days ago

I think B and D are correct. Occupied seats and on time take-offs are important for performance.

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