CIMA Exam CIMAPRO19-P01-1 Topic 4 Question 17 Discussion

Actual exam question for CIMA's CIMAPRO19-P01-1 exam

Question #: 17
Topic #: 4

A marketing manager is trying to decide which of four potential selling prices to charge for a new product. The state of the economy is uncertain and may show signs of recession, growth or boom. The manager has prepared a regret matrix showing the regret for each of the possible outcomes depending on the decision made.

If the manager applies the minimax regret criterion to make decisions, which selling price would be chosen?

A$40

B$45

C$50

D$55

Show Suggested Answer

Suggested Answer: B

References:

by Rhea at May 08, 2022, 04:19 AM

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