CIMA Exam CIMAPRA19-P03-1 Topic 5 Question 11 Discussion

Actual exam question for CIMA's CIMAPRA19-P03-1 exam

Question #: 11
Topic #: 5

HWG is a large company which grows and processes coffee The coffee is sold to supermarkets, branded with their names for sale as "own brand" products HWG brands and packages the coffee using the supermarkets' own designs

HWG's directors are considering a strategic proposal to develop a range of coffees to be sold under a brand that HWG will develop

Which TWO of the following should the directors consider as part of their strategic analysis?

AThe design of packaging for the new brand

BThe reaction of the supermarkets who currently buy coffee from HWG

CThe sales volume forecast for the new coffee

DThe choice of name for the new brand

ERecruiting a marketing firm to advertise the new coffee

Show Suggested Answer

Suggested Answer: B, C

by Benton at Jun 16, 2022, 07:16 AM

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