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CIMA Exam CIMAPRA19-P03-1 Topic 3 Question 63 Discussion

Actual exam question for CIMA's CIMAPRA19-P03-1 exam
Question #: 63
Topic #: 3
[All CIMAPRA19-P03-1 Questions]

JHG manufactures inexpensive cars that compete largely on price Its cars have very basic equipment and small but economical engines JHG's Board is considering launching a luxury brand of cars that will be far better equipped, more comfortable and have much better performance

Which THREE of the following would be relevant factors to incorporate into the stress testing of this new strategy to create a luxury brand?

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Suggested Answer: C, D, F

by Herminia at Jan 14, 2025, 02:36 AM

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Michell
11 days ago
Sales of the existing range (F) will be crucial - you don't want the new luxury brand to cannibalize your core business. And the cost of designing the new cars (D) is going to be a major hurdle, for sure.
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Lashawna
14 days ago
Haha, reducing motorway speed limits (A)? What does that have to do with launching a luxury car brand? I think the designers need to focus on making the cars comfortable and high-performance, not worrying about speed limits.
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Chau
6 days ago
User 1: I agree, reducing motorway speed limits seems irrelevant.
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Jesusita
24 days ago
I believe the cost of designing new cars should also be considered, it can impact profitability.
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Lashunda
1 months ago
I agree, understanding what customers want is key to success.
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Arlen
1 months ago
Consumer research (B) is a must! You can't just assume people will buy a luxury JHG car. And don't forget about emissions taxes (C) - that could really impact profit margins.
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Ashlyn
1 months ago
Definitely need to consider the cost of designing new cars (D) and potential changes in interest rates (E) - those will be huge factors in the success of the luxury brand.
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Gail
14 days ago
Sales of JHG's existing range of cars (F) could give insight into the market demand for a luxury brand.
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Leigha
21 days ago
Consumer research (B) is also important to understand what customers want in a luxury car.
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Kerrie
24 days ago
I think potential changes in interest rates (E) could also play a big role in how well the luxury brand does.
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Catalina
29 days ago
Agreed, the cost of designing new cars (D) will definitely impact the success of the luxury brand.
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Flo
1 months ago
I think consumer research is crucial for this new strategy.
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