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CIMA Exam CIMAPRA19-P03-1 Topic 1 Question 66 Discussion

Actual exam question for CIMA's CIMAPRA19-P03-1 exam
Question #: 66
Topic #: 1
[All CIMAPRA19-P03-1 Questions]

JHG manufactures inexpensive cars that compete largely on price Its cars have very basic equipment and small but economical engines JHG's Board is considering launching a luxury brand of cars that will be far better equipped, more comfortable and have much better performance

Which THREE of the following would be relevant factors to incorporate into the stress testing of this new strategy to create a luxury brand?

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Suggested Answer: C, D, F

Contribute your Thoughts:

Matilda
6 days ago
I believe the cost of designing new cars should also be considered.
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Elizabeth
7 days ago
I agree, understanding what customers want is key to success.
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Ariel
13 days ago
I think consumer research is crucial for this new strategy.
upvoted 0 times
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