CIMA Exam CIMAPRA19-E03-1 Topic 8 Question 89 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 89
Topic #: 8

Y designs and manufactures smartwatches. In order to stay ahead of the market, Y sometimes releases new smartwatches when they are only 90% ready, to a limited number of customers. At this point, Y obtains useful feedback about the smartwatch which it uses to develop later versions of the model.

Which of the following behaviours is Y demonstrating?

ADesign thinking

BExperiential pilots

CPrototyping

DBrand atomization

Show Suggested Answer

Suggested Answer: C

by Kerry at Jun 22, 2024, 03:46 PM

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Denae

5 months ago

Brand atomization? What is this, a new hipster marketing term? I'm going with experiential pilots - sounds like Y is getting their hands dirty with real users.

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Larae

5 months ago

I see your point, Jolanda. It could be a combination of both prototyping and experiential pilots.

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Jolanda

5 months ago

I believe it could also be experiential pilots, as they are testing the product with a limited number of customers.

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Phuong

5 months ago

Prototyping, for sure. Y is testing the waters with a limited release, like a big beta test. Keeps costs down and gets valuable insights.

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Kallie

4 months ago

C) Prototyping

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Otis

5 months ago

A) Design thinking

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Annalee

5 months ago

I agree with Tiffiny, prototyping makes sense in this scenario.

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6 months ago

Releasing a 90% ready product? That's wild, but I guess it's the only way to get real customer feedback these days. Gotta stay ahead of the curve, right?

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Brittni

5 months ago

B) Experiential pilots

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Marge

5 months ago

A) Design thinking

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