BlackFriday 2024! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions
Mail Us support@pass4success.com
Location US
Mob_nav_barsMENU

CIMA Exam CIMAPRA19-E03-1 Topic 8 Question 84 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 84
Topic #: 8
[All CIMAPRA19-E03-1 Questions]

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

Show Suggested Answer Hide Answer
Suggested Answer: C

by Felicidad at Apr 22, 2024, 07:25 AM

Limited Time Offer

25%

Off

Get Premium CIMAPRA19-E03-1 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel
Brett
5 months ago
I agree with user 1, the business unit seems to be in a growth phase which aligns with a Star classification.
upvoted 0 times
...
Nydia
5 months ago
I disagree, I think the answer is B) Cash Cow.
upvoted 0 times
...
Tasia
5 months ago
With the increase in revenues despite a slight decline in market share, it shows potential for growth.
upvoted 0 times
...
Annice
5 months ago
Why do you say that?
upvoted 0 times
...
Tasia
6 months ago
I think the answer is C) Star.
upvoted 0 times
...
Novella
7 months ago
That makes sense, since it has a high market share and is generating good revenues.
upvoted 0 times
...
Junita
7 months ago
I think it would be classified as a Cash Cow.
upvoted 0 times
...

Save Cancel