CIMA Exam CIMAPRA19-E03-1 Topic 8 Question 105 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 105
Topic #: 8

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

AAn environmental strategy.

BA sustainability strategy.

CA non-market strategy.

DA market strategy

Show Suggested Answer

Suggested Answer: C

by Nan at Jan 22, 2025, 08:16 PM

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Galen

7 days ago

That makes sense too. It could be both an environmental and non-market strategy.

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Vicente

11 days ago

I believe it's an environmental strategy because they are promoting low-emission vehicles.

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Moon

13 days ago

Because they are lobbying a regional authority for policy change, not directly related to the market.

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Galen

14 days ago

Why do you think it's a non-market strategy?

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Moon

20 days ago

I think AAA is pursuing a non-market strategy.

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Florinda

21 days ago

I think D) A market strategy is the correct answer here. AAA is trying to gain a competitive edge in the market by having their cars access the faster lanes.

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German

23 days ago

The right answer is clearly C) A non-market strategy. AAA is lobbying the government to get a competitive advantage, not pursuing a market-based approach.

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Lavonda

4 days ago

I think the answer is C) A non-market strategy.

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