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CIMA Exam CIMAPRA19-E03-1 Topic 8 Question 105 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 105
Topic #: 8
[All CIMAPRA19-E03-1 Questions]

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

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Suggested Answer: C

by Nan at Jan 22, 2025, 08:16 PM

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Ethan
25 days ago
Haha, AAA must have some serious pull with the regional authority to get this kind of special treatment. I bet their lobbying budget is bigger than their R&D budget!
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Janessa
28 days ago
This is a tricky one, but I'm going to go with A) An environmental strategy. AAA is leveraging their low-emission vehicles to gain this advantage, so it seems like an environmental play to me.
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Genevieve
7 days ago
I agree with you, it does seem like a non-market strategy. They're working outside of traditional market tactics.
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Johnna
12 days ago
I think it's C) A non-market strategy. They're using their influence to change regulations, not just focusing on the market.
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Johna
15 days ago
That's a good point, it could be a combination of both C) A non-market strategy and A) An environmental strategy.
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Herminia
18 days ago
But wouldn't it also be considered an environmental strategy since they are promoting their low-emission vehicles?
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Carmela
19 days ago
I agree with you, it does seem like a non-market strategy. They are focusing on policy and government relations.
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Willie
20 days ago
I think it's C) A non-market strategy. AAA is using their influence to change regulations, which is not directly related to the market.
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Galen
1 months ago
That makes sense too. It could be both an environmental and non-market strategy.
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Vicente
1 months ago
I believe it's an environmental strategy because they are promoting low-emission vehicles.
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Moon
1 months ago
Because they are lobbying a regional authority for policy change, not directly related to the market.
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Galen
2 months ago
Why do you think it's a non-market strategy?
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Moon
2 months ago
I think AAA is pursuing a non-market strategy.
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Florinda
2 months ago
I think D) A market strategy is the correct answer here. AAA is trying to gain a competitive edge in the market by having their cars access the faster lanes.
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German
2 months ago
The right answer is clearly C) A non-market strategy. AAA is lobbying the government to get a competitive advantage, not pursuing a market-based approach.
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Loreta
29 days ago
Yes, AAA is definitely using a non-market strategy to gain an advantage.
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Lavonda
1 months ago
I think the answer is C) A non-market strategy.
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