CIMA Exam CIMAPRA19-E03-1 Topic 7 Question 53 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 53
Topic #: 7

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

ADog

BCash Cow

CStar

DQuestion Mark

Show Suggested Answer

Suggested Answer: C

by Cristy at Jun 25, 2022, 03:33 PM

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