CIMA Exam CIMAPRA19-E03-1 Topic 6 Question 95 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 95
Topic #: 6

S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.

Which of the following metrics does S prioritise?

Select ALL that apply.

AAbandon rates

BThe customer feedback score

CThe number of customer photographs uploaded

DNumber of repeat webpage users

ENumber of registered users

Show Suggested Answer

Suggested Answer: A, D

by Marylyn at Sep 07, 2024, 02:00 PM

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Kaycee

2 months ago

I think S might also prioritize the customer feedback score. It's important to know how satisfied customers are.

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Gearldine

2 months ago

I believe S also prioritises the number of repeat webpage users. It shows customer loyalty.

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Jill

2 months ago

Abandon rates? Sounds like S is trying to keep their customers from ghosting them. Bold strategy, let's see if it works out.

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Cruz

2 months ago

D) Number of repeat webpage users

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Cecil

2 months ago

B) The customer feedback score

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Terina

2 months ago

A) Abandon rates

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Zack

3 months ago

I agree with Lettie. Having a large number of registered users shows strong customer interest.

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Paola

3 months ago

Number of repeat webpage users? Sounds like S is trying to catch lightning in a bottle with that one.

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Daren

2 months ago

E) Number of registered users

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Daren

2 months ago

D) Number of repeat webpage users

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Daren

2 months ago

B) The customer feedback score

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Lettie

3 months ago

I think S prioritises the number of registered users.

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Odette

3 months ago

Customer photographs? That's a bold move, Cotton. Let's see if it pays off for them.

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Noah

2 months ago

D) Number of repeat webpage users

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Johnetta

2 months ago

B) The customer feedback score

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Stephen

2 months ago

A) Abandon rates

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Peggie

3 months ago

The customer feedback score? That's the real MVP here. S is all about listening to their customers and making them feel heard.

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Aja

3 months ago

Ah, the number of registered users. Can't go wrong with that one. It's like counting sheep, but for marketers.

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Jovita

3 months ago

D) Number of repeat webpage users

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Jovita

3 months ago

E) Number of registered users

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Glory

3 months ago

Abandon rates and repeat webpage users? That's the way to go! S really knows how to keep their customers engaged.

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Son

3 months ago

User 2

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Mireya

3 months ago

User 1

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