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CIMA Exam CIMAPRA19-E03-1 Topic 6 Question 95 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 95
Topic #: 6
[All CIMAPRA19-E03-1 Questions]

S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.

Which of the following metrics does S prioritise?

Select ALL that apply.

Show Suggested Answer Hide Answer
Suggested Answer: A, D

Contribute your Thoughts:

Kaycee
1 months ago
I think S might also prioritize the customer feedback score. It's important to know how satisfied customers are.
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Gearldine
1 months ago
I believe S also prioritises the number of repeat webpage users. It shows customer loyalty.
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Jill
1 months ago
Abandon rates? Sounds like S is trying to keep their customers from ghosting them. Bold strategy, let's see if it works out.
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Cruz
17 days ago
D) Number of repeat webpage users
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Cecil
25 days ago
B) The customer feedback score
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Terina
26 days ago
A) Abandon rates
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Zack
1 months ago
I agree with Lettie. Having a large number of registered users shows strong customer interest.
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Paola
2 months ago
Number of repeat webpage users? Sounds like S is trying to catch lightning in a bottle with that one.
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Daren
1 months ago
E) Number of registered users
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Daren
1 months ago
D) Number of repeat webpage users
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Daren
1 months ago
B) The customer feedback score
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Lettie
2 months ago
I think S prioritises the number of registered users.
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Odette
2 months ago
Customer photographs? That's a bold move, Cotton. Let's see if it pays off for them.
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Noah
1 months ago
D) Number of repeat webpage users
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Johnetta
1 months ago
B) The customer feedback score
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Stephen
1 months ago
A) Abandon rates
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Peggie
2 months ago
The customer feedback score? That's the real MVP here. S is all about listening to their customers and making them feel heard.
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Aja
2 months ago
Ah, the number of registered users. Can't go wrong with that one. It's like counting sheep, but for marketers.
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Jovita
2 months ago
D) Number of repeat webpage users
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Jovita
2 months ago
E) Number of registered users
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Glory
2 months ago
Abandon rates and repeat webpage users? That's the way to go! S really knows how to keep their customers engaged.
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Son
2 months ago
User 2
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Mireya
2 months ago
User 1
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