CIMA Exam CIMAPRA19-E03-1 Topic 6 Question 93 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 93
Topic #: 6

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

AAn environmental strategy.

BA sustainability strategy.

CA non-market strategy.

DA market strategy

Show Suggested Answer

Suggested Answer: C

by Cherelle at Aug 05, 2024, 04:01 PM

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Alecia

4 months ago

That's right, it's not directly related to the market but it gives them a competitive edge.

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Marcelle

4 months ago

Wow, AAA really knows how to work the system! This is a classic non-market strategy, but I can't help wondering if they'll get a speeding ticket in those fast lanes.

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Brett

4 months ago

Definitely a non-market strategy. AAA is using its political clout to secure a competitive edge. Not bad, but I hope they're also making sincere efforts to reduce emissions.

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Gracia

4 months ago

I'd say this is a combination of an environmental strategy and a non-market strategy. AAA is using its low-emission credentials to lobby for preferential treatment. Clever!

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Nada

4 months ago

C) A non-market strategy.

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Minna

4 months ago

A) An environmental strategy.

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Onita

4 months ago

I agree, they are lobbying a regional authority for a policy change.

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Brandee

4 months ago

This is a classic example of a non-market strategy. AAA is leveraging its influence with the regional authority to gain a regulatory advantage over competitors. Smart move!

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