CIMA Exam CIMAPRA19-E03-1 Topic 6 Question 93 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 93
Topic #: 6

FFF manufactures and sells three consumer products.The Marketing Manager has enough funds to commission an advertising campaign foronlyONEof the three products.

The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.

Which product should receive the investment?

AProduct A

BProduct B

CProduct C

DNone of the three products meet the criterion.

Show Suggested Answer

Suggested Answer: C

by Cherelle at Aug 05, 2024, 04:01 PM

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