CIMA Exam CIMAPRA19-E03-1 Topic 6 Question 16 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 16
Topic #: 6

H is a small 18-hole golf club owned by sisters F and R It offers a bar. a small shop that sells basic equipment and a professional golfer providing golf lessons to members for an additional fee.

Membership numbers have fallen, putting significant pressure on cash flow Last year the sisters had to each invest $20,000 to prevent the golf club from going out of business. The key priority for them in the short term is to increase H's membership numbers.

Which TWO of the following strategies would be feasible for H?

AInvestment in a refurbished bar area and the development of a new outdoor driving range facility.

BAn offer to new customers of a one month free trial period.

CA national radio campaign to raise awareness of the club and the facilities on offer

DA 'refer a friend' scheme, offering a free golf lesson to every new member and the friend who referred them.

EAcquisition of a small profitable golf club overseas.

Show Suggested Answer

Suggested Answer: B, D

by Donette at May 08, 2022, 12:58 PM

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