CIMA Exam CIMAPRA19-E03-1 Topic 5 Question 101 Discussion

BCD is an independenttraining provider in CountryP. It provides training to a wide range of corporate customers in business related subjects. All of its tutors mustpossess a nationally accredited training qualification before they are allowed to teach. Also, all of its courses follow nationally accredited programs and are externally monitored. This is considered to be a critical aspect of its business reputation.

BCD has one major competitor, JKL,withinCountryP.JKLofferssimilar courses to BCDbutits tutors do not have to have an accredited training qualification. In addition its courses do not follow the national accredited programs and the contentand style of courses varies significantly between JKL centres.

There are a number of universities which offer nationally accredited courseswithin Country P. BCD does notconsiderthese as competitors, as theytypically attract students wishing to undertake degree courses. The average university pass rate for nationally accredited programs iscurrently higher than BCD's

Which of the followingtypes of benchmarking would be mostusefulfor BCD?