CIMA Exam CIMAPRA19-E03-1 Topic 4 Question 18 Discussion

Y designs and manufactures smartwatches. In order to stay ahead of the market, Y sometimes releases new smartwatches when they are only 90% ready, to a limited number of customers. At this point, Y obtains useful feedback about the smartwatch which it uses to develop later versions of the model.

Which of the following behaviours is Y demonstrating?