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CIMA Exam CIMAPRA19-E03-1 Topic 3 Question 100 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 100
Topic #: 3
[All CIMAPRA19-E03-1 Questions]

H is a small 18-hole golf club owned by sisters F and R It offers a bar. a small shop that sells basic equipment and a professional golfer providing golf lessons to members for an additional fee.

Membership numbers have fallen, putting significant pressure on cash flow Last year the sisters had to each invest $20,000 to prevent the golf club from going out of business. The key priority for them in the short term is to increase H's membership numbers.

Which TWO of the following strategies would be feasible for H?

Show Suggested Answer Hide Answer
Suggested Answer: B, D

by Elliott at Sep 18, 2024, 03:39 AM

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Keva
2 months ago
D) is genius! Who doesn't love free stuff? Plus, getting members to bring in their friends is a great way to grow the community.
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Jennifer
1 months ago
I agree, word of mouth is a powerful tool for attracting new members.
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Kristian
2 months ago
Kristian is right, it's a win-win situation for both the new member and their friend.
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Hana
2 months ago
D) is a great idea! Free golf lessons for everyone!
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Jin
2 months ago
I'm not sure about option E, acquiring a golf club overseas might be too risky.
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Vanesa
2 months ago
I agree with you, investing in the bar area and offering free golf lessons can attract new members.
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Carisa
3 months ago
I think option A and D would be good for increasing membership.
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Jodi
3 months ago
E)? Acquiring a golf club overseas? That's like trying to fix a flat tire by buying a new car! Let's stick to the basics here, folks.
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Stephen
1 months ago
D) A 'refer a friend' scheme, offering a free golf lesson to every new member and the friend who referred them.
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Katy
1 months ago
E)? Acquiring a golf club overseas? That's like trying to fix a flat tire by buying a new car! Let's stick to the basics here, folks.
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Verdell
2 months ago
B) An offer to new customers of a one month free trial period.
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Margarett
2 months ago
A) Investment in a refurbished bar area and the development of a new outdoor driving range facility.
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Amalia
2 months ago
C) A national radio campaign to raise awareness of the club and the facilities on offer
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Jina
2 months ago
B) An offer to new customers of a one month free trial period.
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Kimberely
2 months ago
A) Investment in a refurbished bar area and the development of a new outdoor driving range facility.
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Pete
3 months ago
A) sounds nice, but it would require a significant investment that they may not have right now. C) is just too expensive for a small club like this.
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Laura
3 months ago
B) and D) seem like the most practical options to boost membership quickly. The free trial and referral scheme are low-cost and could attract new members.
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Talia
3 months ago
User 2
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Jesus
3 months ago
User 1
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