CIMA Exam CIMAPRA19-E03-1 Topic 2 Question 94 Discussion

Company PPis a large UK retail company.

In the past it has focused primarilyon using financial performance measures. However, PPthen realised that this was leading to short-term decision-making on investment in easily valued assets and under investmentinassets such as employee skills and customer satisfaction, where short-term returns are more difficult to measure.

It has therefore adopted theBalancedScorecard approach. PP is nowconsidering enhancing it's approach by using Kaplan and Norton's Strategic Mapping model, as this will enable it to establish its priorities and manage stakeholder expectations.

Which of the followingstatementswould be regarded as improvementsby usingStrategic Mapping.

Select ALL that apply.