CIMA Exam CIMAPRA19-E03-1 Topic 2 Question 104 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 104
Topic #: 2

S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.

Which of the following metrics does S prioritise?

Select ALL that apply.

AAbandon rates

BThe customer feedback score

CThe number of customer photographs uploaded

DNumber of repeat webpage users

ENumber of registered users

Show Suggested Answer

Suggested Answer: A, D

by Junita at Jan 10, 2025, 06:26 PM

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Marvel

6 days ago

Definitely A and D. Abandonment rates and repeat users are key metrics to track customer engagement.

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Martha

6 days ago

I agree with Ellsworth. Having repeat users shows that customers are engaged with the website.

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Ellsworth

10 days ago

I think S prioritises the number of repeat webpage users.

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