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CIMA Exam CIMAPRA19-E03-1 Topic 2 Question 104 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 104
Topic #: 2
[All CIMAPRA19-E03-1 Questions]

S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.

Which of the following metrics does S prioritise?

Select ALL that apply.

Show Suggested Answer Hide Answer
Suggested Answer: A, D

Contribute your Thoughts:

Theodora
1 months ago
Where's the option for 'number of emojis used in customer comments'? That's the real metric S should be tracking.
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Jaime
5 days ago
A) Abandon rates
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Ettie
1 months ago
This is a tough one, but I'd say A, D, and E. Can't beat those good old-fashioned metrics.
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Marta
1 months ago
Hmm, I'm thinking A, D, and E. Gotta keep an eye on those abandonment rates, repeat users, and registered users.
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Sage
9 days ago
I think A, D, and E are important metrics to prioritize.
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Nohemi
2 months ago
C is the way to go! Nothing like good old user-generated content to boost those social media numbers.
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Pamella
22 days ago
C) The number of customer photographs uploaded
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Lashunda
26 days ago
B) The customer feedback score
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Sheridan
29 days ago
E) Number of registered users
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Gene
1 months ago
D) Number of repeat webpage users
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Beatriz
1 months ago
C) The number of customer photographs uploaded
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Vicente
1 months ago
B) The customer feedback score
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Miss
1 months ago
A) Abandon rates
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Golda
2 months ago
A) Abandon rates
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Denise
2 months ago
I also think S prioritises the number of registered users. It shows growth in their customer base.
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Eliz
2 months ago
I'd go with B and E. Customer feedback and registered users are great indicators of brand loyalty.
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Dorathy
1 months ago
I would choose B and C, customer feedback and number of customer photographs uploaded are crucial for S's online presence.
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Dorathy
1 months ago
I think D is also important, repeat webpage users show engagement with the website.
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Dorathy
1 months ago
I agree, customer feedback and registered users are key metrics for S.
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Marvel
2 months ago
Definitely A and D. Abandonment rates and repeat users are key metrics to track customer engagement.
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Dorathy
1 months ago
That's a good point, having a large number of registered users can indicate a strong customer base.
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Emmanuel
2 months ago
I would also add E) Number of registered users as a key metric for S.
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Haley
2 months ago
I agree, those are important metrics to track customer engagement.
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Titus
2 months ago
I think S prioritises A) Abandon rates and D) Number of repeat webpage users.
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Martha
2 months ago
I agree with Ellsworth. Having repeat users shows that customers are engaged with the website.
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Ellsworth
2 months ago
I think S prioritises the number of repeat webpage users.
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