CIMA Exam CIMAPRA19-E03-1 Topic 2 Question 104 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 104
Topic #: 2

S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.

Which of the following metrics does S prioritise?

Select ALL that apply.

AAbandon rates

BThe customer feedback score

CThe number of customer photographs uploaded

DNumber of repeat webpage users

ENumber of registered users

Show Suggested Answer

Suggested Answer: A, D

by Junita at Jan 10, 2025, 06:26 PM

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Theodora

4 days ago

Where's the option for 'number of emojis used in customer comments'? That's the real metric S should be tracking.

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Ettie

6 days ago

This is a tough one, but I'd say A, D, and E. Can't beat those good old-fashioned metrics.

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Marta

7 days ago

Hmm, I'm thinking A, D, and E. Gotta keep an eye on those abandonment rates, repeat users, and registered users.

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Nohemi

18 days ago

C is the way to go! Nothing like good old user-generated content to boost those social media numbers.

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Beatriz

2 days ago

C) The number of customer photographs uploaded

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Vicente

4 days ago

B) The customer feedback score

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Miss

5 days ago

A) Abandon rates

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Golda

14 days ago

A) Abandon rates

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Denise

19 days ago

I also think S prioritises the number of registered users. It shows growth in their customer base.

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Eliz

1 months ago

I'd go with B and E. Customer feedback and registered users are great indicators of brand loyalty.

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Dorathy

7 days ago

I think D is also important, repeat webpage users show engagement with the website.

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Dorathy

8 days ago

I agree, customer feedback and registered users are key metrics for S.

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Marvel

1 months ago

Definitely A and D. Abandonment rates and repeat users are key metrics to track customer engagement.

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Dorathy

10 days ago

That's a good point, having a large number of registered users can indicate a strong customer base.

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Emmanuel

16 days ago

I would also add E) Number of registered users as a key metric for S.

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Haley

17 days ago

I agree, those are important metrics to track customer engagement.

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Titus

19 days ago

I think S prioritises A) Abandon rates and D) Number of repeat webpage users.

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Martha

1 months ago

I agree with Ellsworth. Having repeat users shows that customers are engaged with the website.

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Ellsworth

1 months ago

I think S prioritises the number of repeat webpage users.

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