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CIMA Exam CIMAPRA19-E03-1 Topic 1 Question 106 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 106
Topic #: 1
[All CIMAPRA19-E03-1 Questions]

RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.

Within which of the following aspects of the SWOT analysis would RRR include its customer database?

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Suggested Answer: D

Contribute your Thoughts:

Clay
19 hours ago
I agree with Ellsworth. The customer database can be a strength for RRR as it provides valuable insights for developing new products.
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Ellsworth
2 days ago
I think RRR would include its customer database in the Strength aspect of the SWOT analysis.
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