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CIMA Exam CIMAPRA19-E03-1 Topic 1 Question 103 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 103
Topic #: 1
[All CIMAPRA19-E03-1 Questions]

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

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Suggested Answer: C

by Ellen at Dec 05, 2024, 03:04 PM

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Mozell
2 months ago
I'm gonna have to go with C) on this one. Lobbying the government to change the rules in your favor? That's a textbook non-market strategy if I've ever seen one.
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Minna
1 months ago
AAA is definitely playing the game outside of the market with this strategy.
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Shoshana
1 months ago
It's all about influencing the rules outside of the traditional market competition.
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Tyra
2 months ago
Definitely, lobbying for policy changes is a classic non-market move.
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Tabetha
2 months ago
I agree, C) A non-market strategy seems like the right choice here.
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Agustin
2 months ago
Haha, AAA is really working that 'do whatever it takes to win' attitude. I'm just picturing them bribing the authorities with free oil changes or something. C) all the way!
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Milly
2 months ago
Ah, the old 'get the government to bend the rules in my favor' strategy. Classic AAA. I'm going with C) for sure.
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Socorro
3 months ago
This seems like an environmental and sustainability strategy to me. AAA is promoting the benefits of its low-emission vehicles, so I'd go with A) and B).
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Yoko
2 months ago
User 3: Definitely, it's a non-market strategy as well.
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Anglea
2 months ago
User 2: I agree, they are also focusing on sustainability.
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Kyoko
2 months ago
User 1: I think AAA is pursuing an environmental strategy.
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Dorathy
3 months ago
I think it could also be considered an environmental strategy since it involves reducing emissions.
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Freeman
3 months ago
I believe it's a sustainability strategy because they are promoting low-emission vehicles.
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Phung
3 months ago
I think the correct answer is C) A non-market strategy. AAA is trying to influence the regulatory environment to gain a competitive advantage, which is a non-market strategy.
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Portia
2 months ago
Definitely. It shows the importance of considering non-market factors in business strategy.
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Avery
2 months ago
It's interesting how they are leveraging regulations to their advantage.
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Laurel
2 months ago
Yes, you're right. AAA is using non-market strategies to gain a competitive edge.
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Glory
3 months ago
I think the correct answer is C) A non-market strategy.
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Rima
3 months ago
I agree with Noelia, it makes sense for AAA to lobby a regional authority for this initiative.
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Noelia
4 months ago
I think AAA is pursuing a non-market strategy.
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