CIMA Exam CIMAPRA19-E03-1 Topic 1 Question 103 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 103
Topic #: 1

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

AAn environmental strategy.

BA sustainability strategy.

CA non-market strategy.

DA market strategy

Show Suggested Answer

Suggested Answer: C

by Ellen at Dec 05, 2024, 03:04 PM

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Mozell

8 days ago

I'm gonna have to go with C) on this one. Lobbying the government to change the rules in your favor? That's a textbook non-market strategy if I've ever seen one.

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Agustin

9 days ago

Haha, AAA is really working that 'do whatever it takes to win' attitude. I'm just picturing them bribing the authorities with free oil changes or something. C) all the way!

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Milly

12 days ago

Ah, the old 'get the government to bend the rules in my favor' strategy. Classic AAA. I'm going with C) for sure.

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Socorro

13 days ago

This seems like an environmental and sustainability strategy to me. AAA is promoting the benefits of its low-emission vehicles, so I'd go with A) and B).

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Kyoko

2 days ago

User 1: I think AAA is pursuing an environmental strategy.

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Dorathy

24 days ago

I think it could also be considered an environmental strategy since it involves reducing emissions.

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Freeman

1 months ago

I believe it's a sustainability strategy because they are promoting low-emission vehicles.

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Phung

1 months ago

I think the correct answer is C) A non-market strategy. AAA is trying to influence the regulatory environment to gain a competitive advantage, which is a non-market strategy.

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