CIMA Exam CIMAPRA19-E02-1 Topic 5 Question 17 Discussion

Philip Kotler outlined four levels of competition being faced by most business organisations operating in competitive environments. Hebasedthe four levelslargely on the degree of product substitutability. These are brand, industry, form and generic competitors.

Analyse the level and type of competition betweena5-starhotel in London (marketed as the "World's greatest hotel") andaglobalchain of hotels with hundreds of hotels across theworld.

Select the level of competition that describes the nature of their competition.