CIMA Exam CIMAPRA19-E02-1 Topic 1 Question 33 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam

Question #: 33
Topic #: 1

Company A sells golf clubs, clothing and accessories. The manager of Company A has been undertaking some competitor analysis and has been advised to consider the local gyms, cycle stores and swimming pools when identifying competition.

Which of Kotler's four levels of competition would these be classed as?

AGeneric

BIndustry

CForm

DBrand

Show Suggested Answer

Suggested Answer: C

by Renea at May 09, 2022, 08:15 PM

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