CIMA Exam CIMAPRA19-E02-1 Topic 1 Question 101 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam

Question #: 101
Topic #: 1

Philip Kotler outlined four levels of competition being faced by most business organisations operating in competitive environments. Hebasedthe four levelslargely on the degree of product substitutability. These are brand, industry, form and generic competitors.

Analyse the level and type of competition betweena5-starhotel in London (marketed as the "World's greatest hotel") andaglobalchain of hotels with hundreds of hotels across theworld.

Select the level of competition that describes the nature of their competition.

AIndustry competitors

BGeneric competitors

CForm competitors

DBrand competitors

Show Suggested Answer

Suggested Answer: A

by Daniela at Sep 17, 2024, 06:16 PM

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Markus

5 months ago

I'd like to book a room at the 'World's Greatest Hotel' - I hear they have a complimentary chocolate-covered hot tub in every suite!

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Chantell

5 months ago

I'm going to go with brand competitors. The '5-star hotel in London' is clearly trying to position itself as a luxurious, premium brand, even if it's in the same industry as the global chain.

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Angelo

5 months ago

That's a good point, they both seem to be competing based on their brand reputation and image.

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Raylene

5 months ago

But don't you think the global chain of hotels with hundreds of locations might also be considered brand competitors?

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Dortha

5 months ago

I agree, the '5-star hotel in London' is definitely focusing on building a strong brand image.

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Lang

6 months ago

This is an easy one! They are generic competitors, as they are both providing a place for people to sleep, regardless of the specific features or branding.

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Marti

6 months ago

Hmm, I'm not so sure. I think it could be a mix of industry and brand competitors. The global chain has a strong brand reputation, but they're still competing in the same industry.

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Coral

4 months ago

User 3: Maybe it's a combination of both then.

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Audrie

5 months ago

User 2: I agree, the global chain has a strong brand but they're still in the same industry.

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Barbra

5 months ago

User 1: I think it's a mix of industry and brand competitors.

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Toi

5 months ago

I think it's a combination of both industry and brand competition.

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Nobuko

5 months ago

Maybe it's more about brand competition since they are both well-known in the market.

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Janet

5 months ago

I agree, the global chain has a strong brand but they're still in the same industry.

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Clay

5 months ago

I think it's a mix of industry and brand competitors.

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Emmanuel

6 months ago

I disagree. I think they are form competitors, as they are both offering the same type of accommodation, just at different scales and levels of luxury.

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Paola

5 months ago

I believe they are brand competitors, as the 5-star hotel in London is marketed as the 'World's greatest hotel' and has a strong brand presence.

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Paola

5 months ago

I agree with you, they are form competitors because they offer similar types of accommodation.

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Paola

6 months ago

I think they are industry competitors, as they both operate in the hospitality industry but at different scales.

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Cordie

6 months ago

I see your point, Marge, but I think they are actually form competitors because they offer different types of accommodation experiences.

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Celestina

6 months ago

The competition between the 5-star hotel in London and the global hotel chain is definitely at the industry level. They are offering similar services and targeting the same customers.

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