CIMA Exam CIMAPRA19-E01-1 Topic 3 Question 92 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 92
Topic #: 3

A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it's selling so poorly that

NVision are no longer making a return on the product.

Which of the following strategies would be the BEST for NVision to implement?

APull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.

BKeep costs low and continue to sell the console.

CDevelop the product for a specific market segment who continue to have a need for it - this will allow NVision to sell the product at a higher price.

DAllow the product to follow its natural life-cycle.

Show Suggested Answer

Suggested Answer: A

by Giovanna at Jul 06, 2024, 07:28 PM

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Bok

9 months ago

Haha, 'allow the product to follow its natural life-cycle'? That's just a fancy way of saying 'let it die'. NVision needs to be more proactive.

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Ivan

7 months ago

Haha, 'allow the product to follow its natural life-cycle'? That's just a fancy way of saying 'let it die'. NVision needs to be more proactive.

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Eden

7 months ago

B) Keep costs low and continue to sell the console.

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Cruz

7 months ago

A) Pull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.

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Viva

8 months ago

Haha, 'allow the product to follow its natural life-cycle'? That's just a fancy way of saying 'let it die'. NVision needs to be more proactive.

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Goldie

8 months ago

C) Develop the product for a specific market segment who continue to have a need for it - this will allow NVision to sell the product at a higher price.

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Tricia

8 months ago

A) Pull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.

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Refugia

9 months ago

I disagree, I think option C is the way to go. Targeting a specific market segment and selling at a higher price could turn things around for Superbox.

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Odette

9 months ago

I see your point, Lindsey. But I think option D might be the most realistic choice. Let the product run its course.

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Timothy

9 months ago

Pulling out of the market seems like the best move here. The console just isn't selling well anymore, and NVision needs to cut their losses.

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Elly

8 months ago

C) Develop the product for a specific market segment who continue to have a need for it - this will allow NVision to sell the product at a higher price.

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