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CIMA Exam CIMAPRA19-E01-1 Topic 6 Question 107 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 107
Topic #: 6
[All CIMAPRA19-E01-1 Questions]

A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it's selling so poorly that

NVision are no longer making a return on the product.

Which of the following strategies would be the BEST for NVision to implement?

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Suggested Answer: A

by Glenna at Feb 09, 2025, 05:12 PM

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Louann
15 days ago
I bet the developers are wondering if they should have called it the 'Superflop' instead of the 'Superbox'.
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Fabiola
17 days ago
Allowing the product to follow its natural life-cycle? Sounds like a polite way to say 'let it die a slow, painful death'.
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Francesco
18 days ago
Option B sounds risky to me. Continuing to sell a product that's not making any return is just throwing good money after bad.
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Gaynell
6 days ago
A) Pull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.
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Weldon
28 days ago
I don't know, pulling out of the market entirely might be the safest bet if the product is really not selling well. At least they can cut their losses.
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Mira
19 days ago
User 2: I agree, it's better to cut their losses and move on.
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Ceola
21 days ago
User 1: I think option A is the best choice. They should sell the rights of Superbox to someone else.
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Dierdre
1 months ago
I think keeping costs low and continuing to sell the console might be the best option.
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Magnolia
1 months ago
I disagree, I believe they should develop the product for a specific market segment.
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Shenika
1 months ago
I think NVision should pull out of the market or sell the rights of Superbox.
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Jeniffer
1 months ago
Option C seems like the best choice here. Focusing on a specific market segment and pricing the product accordingly could help NVision recoup their investment.
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Julianna
1 months ago
User 2
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Catalina
1 months ago
User 1
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