CIMA Exam CIMAPRA19-E01-1 Topic 6 Question 107 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 107
Topic #: 6

A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it's selling so poorly that

NVision are no longer making a return on the product.

Which of the following strategies would be the BEST for NVision to implement?

APull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.

BKeep costs low and continue to sell the console.

CDevelop the product for a specific market segment who continue to have a need for it - this will allow NVision to sell the product at a higher price.

DAllow the product to follow its natural life-cycle.

Show Suggested Answer

Suggested Answer: A

by Glenna at Feb 09, 2025, 05:12 PM

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Magnolia

11 days ago

I disagree, I believe they should develop the product for a specific market segment.

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Shenika

12 days ago

I think NVision should pull out of the market or sell the rights of Superbox.

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Jeniffer

14 days ago

Option C seems like the best choice here. Focusing on a specific market segment and pricing the product accordingly could help NVision recoup their investment.

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Julianna

2 days ago

User 2

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Catalina

8 days ago

User 1

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