CIMA Exam CIMAPRA19-E01-1 Topic 6 Question 107 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 107
Topic #: 6

A company sells double glazed windows. It hastraditionally adopted a sales orientation and used aggressive direct selling techniques. As part of a new initiative, it isexploringitsoptions to updateitsbusiness philosophy.

Which of the following would be the most effective orientation for this business?

AProduction orientation

BProduct orientation

CMarketing orientation

DSelling orientation

Show Suggested Answer

Suggested Answer: A

by Glenna at Feb 09, 2025, 05:12 PM

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Leonor

8 hours ago

But wouldn't a selling orientation still be effective for this business since they have been using aggressive direct selling techniques?

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Louisa

1 days ago

I think the marketing orientation would be the most effective for this business. They need to focus on understanding their customers' needs and preferences, rather than just pushing their products through aggressive selling.

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Stefan

1 days ago

I agree with Nana. Marketing orientation focuses on customer needs and wants.

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Nana

7 days ago

I think a marketing orientation would be the most effective.

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