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CIMA Exam CIMAPRA19-E01-1 Topic 6 Question 100 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 100
Topic #: 6
[All CIMAPRA19-E01-1 Questions]

Which THREEof the followingfeatures are likely to indicate that an organisation is following the marketing concept as a business philosophy?

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Suggested Answer: A, B, C

by William at Sep 15, 2024, 06:38 PM

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Javier
5 months ago
I think Janine's got the right idea. Production cost controls and regular process reviews (E) are also important to ensure the organization can actually deliver on its promises to cusAftoners.
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Delbert
4 months ago
C) Customer satisfaction surveys
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Juan
4 months ago
B) Marketing as a management process
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Goldie
5 months ago
A) Market research
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Afton
6 months ago
Ha, imagine if the answer was just 'all of the above'! That would be too easy. I'm going with A, C, and F - gotta keep those cusAftoners happy and get the word out creatively.
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Janine
6 months ago
Hmm, I'm not so sure about D - competitive pricing policies. That seems more like a tactical decision than a reflection of the overall business philosophy. I'd go with A, C, and E instead.
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Lashawnda
5 months ago
Market research, customer satisfaction surveys, and production cost controls do seem to be key indicators of following the marketing concept.
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Laurena
5 months ago
I think D can still be part of the marketing concept, but I see your point about it being more tactical.
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Zona
5 months ago
I agree with you, A, C, and E are more aligned with the marketing concept as a business philosophy.
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Staci
6 months ago
I agree with Magdalene's choices, but I'd also add B - marketing as a management process. That shows the organization is truly committed to the marketing concept, not just doing it as an afterthought.
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Magdalene
6 months ago
I think A, C, and F are the key features that indicate an organization is following the marketing concept. Market research, customer satisfaction surveys, and imaginative promotional campaigns are all focused on understanding and meeting customer needs.
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Graciela
5 months ago
Competitive pricing policies can be important, but they may not always indicate a focus on customer satisfaction.
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Alpha
5 months ago
Marketing as a management process is also crucial for implementing marketing strategies effectively.
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Gregoria
5 months ago
Market research helps understand customer needs, customer satisfaction surveys measure satisfaction, and imaginative promotional campaigns attract customers.
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Lavera
5 months ago
A, C, and F are definitely important indicators of following the marketing concept.
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Joseph
6 months ago
I believe D, E, and F are also important. Competitive pricing, cost controls, and promotional campaigns can also indicate a focus on marketing.
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Aimee
6 months ago
I agree with Nickolas. Market research, marketing as a management process, and customer satisfaction surveys show a customer-focused approach.
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Nickolas
6 months ago
I think A, B, and C are indicators of following the marketing concept.
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