CIMA Exam CIMAPRA19-E01-1 Topic 5 Question 37 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 37
Topic #: 5

Which of the following specifically describes experiential marketing?

AExperiential marketing uses marketing techniques to motivate employees.

BExperiential marketing uses marketing techniques to achieve non-commercial goals.

CExperiential marketing uses marketing techniques to create an emotional connection between a person and a brand.

DExperiential marketing uses marketing techniques to maximise profits.

Show Suggested Answer

Suggested Answer: C

by Catarina at May 05, 2022, 06:37 PM

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