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CIMA Exam CIMAPRA19-E01-1 Topic 5 Question 108 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 108
Topic #: 5
[All CIMAPRA19-E01-1 Questions]

CompanyXYZhas just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would bemostsuitable at the time of the product's launch?

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Suggested Answer: A

Contribute your Thoughts:

Aimee
3 days ago
Skim pricing all the way! I want to feel like I'm getting the latest and greatest, even if it costs me an arm and a leg.
upvoted 0 times
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Carmelina
6 days ago
I think Penetration pricing would be the best option to attract customers quickly.
upvoted 0 times
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