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CIMA Exam CIMAPRA19-E01-1 Topic 3 Question 90 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 90
Topic #: 3
[All CIMAPRA19-E01-1 Questions]

Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.

Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?

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Suggested Answer: A, B, C

by Daryl at Jun 24, 2024, 03:22 AM

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Harley
4 months ago
I would also add Promotion as a key element. Company P needs to market themselves to attract both clients and candidates.
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Vincenza
4 months ago
The correct answer is A, C, and E. Promotion and price are also important for a recruitment agency to attract both clients and candidates. Can't forget the business side of things!
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Virgina
4 months ago
Haha, I bet the recruitment agency has a secret handshake to test the 'physical evidence' of their candidates. Gotta make sure they fit the part, right?
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Celestina
3 months ago
Anastacia: I wonder how they assess the 'physical evidence' aspect though.
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Francine
3 months ago
Definitely, they need to ensure they are placing the right candidates in the right roles.
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Anastacia
3 months ago
People, Processes, and Physical evidence are key for this type of business.
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Carmela
3 months ago
Haha, that would be interesting!
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Jimmie
4 months ago
I agree with Tricia. People because they need to have the right skills, Processes to ensure smooth placements, and Physical evidence to show credibility.
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Ailene
5 months ago
I agree, the people aspect is crucial for a recruitment agency. They need to have knowledgeable and personable staff to effectively match candidates with the right roles.
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Peggy
3 months ago
C) Physical evidence
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Odette
3 months ago
B) Processes
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Felicitas
3 months ago
A) People
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Tricia
5 months ago
I think People, Processes, and Physical evidence are the key elements for a recruitment agency like Company P.
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Kenneth
5 months ago
People, Processes, and Physical evidence are definitely the most relevant elements for this type of recruitment agency. They need to focus on the quality and experience of their personnel, the efficiency of their processes, and the professional image they present.
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Glynda
4 months ago
Processes play a big role too, they need to be smooth and efficient to place candidates effectively.
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Joye
4 months ago
Definitely, having the right people is crucial for a recruitment agency.
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