CIMA Exam CIMAPRA19-E01-1 Topic 3 Question 54 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 54
Topic #: 3

Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.

Which of the following is the correct example of Tom using guerilla marketing?

APlacing an empty guitar rack outside his shop with a sign saying, 'Free air guitar - one per person.'

BEncouraging customers to try one of the store's brand new guitars.

CLaunching a social media campaign called #GetDownTo]ones's

DEncouraging all his staff to try to build a rapport with the customers.

ESpending a lot of money on decorating the shop and playing the most famous guitar-based songs.

Show Suggested Answer

Suggested Answer: A

by Staci at Jun 27, 2022, 02:10 AM

Limited Time Offer

25%

Off

Contribute your Thoughts:

Submit Cancel

Currently there are no comments in this discussion, be the first to comment!