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CIMA Exam CIMAPRA19-E01-1 Topic 2 Question 82 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 82
Topic #: 2

[All CIMAPRA19-E01-1 Questions]

A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it's selling so poorly that

NVision are no longer making a return on the product.

Which of the following strategies would be the BEST for NVision to implement?

APull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.

BKeep costs low and continue to sell the console.

CDevelop the product for a specific market segment who continue to have a need for it - this will allow NVision to sell the product at a higher price.

DAllow the product to follow its natural life-cycle.

Show Suggested Answer

Suggested Answer: A

by Felicidad at Mar 04, 2024, 11:59 PM

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Gwen

8 months ago

I think it's worth the investment if it means selling the product at a higher price.

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Peter

8 months ago

But wouldn't that require a lot of resources and investment?

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Alyssa

8 months ago

I disagree, I believe they should focus on developing the product for a specific market segment.

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Florinda

8 months ago

I think NVision should sell the rights of Superbox to another company.

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Gail

9 months ago

That could work too. Selling at a higher price to a niche market might save Superbox.

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Leonard

9 months ago

I disagree. I think they should develop the product for a specific market segment.

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Jaime

9 months ago

That's a good point. Maybe a fresh perspective could revive the product.

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Marnie

9 months ago

I think they should pull out of the market or sell the rights to someone who can do better.

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Jaime

10 months ago

Yeah, it's a shame. What do you think they should do?

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Gail

10 months ago

I heard NVision's Superbox console is not doing well.

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