CIMA Exam CIMAPRA19-E01-1 Topic 1 Question 93 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 93
Topic #: 1

AcrossThePond is a ferry company that has just slashed their prices for trips scheduled to Europe between August and November - they are now almost half as cheap!

Why would AcrossThePond do this?

Select ALL that apply.

ASo that they can increase demand to match supply.

BSo that they can fully utilise their production capacity.

CSo that they can increase consumer awareness of their summer services.

DSo that they can can better manage their supply.

ETo increase their revenues.

Show Suggested Answer

Suggested Answer: A, B

by Ludivina at Jul 13, 2024, 11:09 AM

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Herminia

4 months ago

Seriously, can you imagine being the marketing team that has to come up with a catchy slogan for 'Almost Half as Cheap'?

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Theodora

4 months ago

E) To increase their revenues.

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Julene

4 months ago

B) So that they can fully utilise their production capacity.

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Teri

4 months ago

A) So that they can increase demand to match supply.

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Lyda

4 months ago

Haha, I bet the ferry workers are just happy they don't have to deal with as many seasick passengers this time of year.

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Delisa

3 months ago

Haha, I bet the ferry workers are just happy they don't have to deal with as many seasick passengers this time of year.

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Yuki

4 months ago

E) To increase their revenues.

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Noelia

4 months ago

A) So that they can increase demand to match supply.

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Lizette

5 months ago

I believe they are doing it to increase consumer awareness of their summer services.

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Chan

5 months ago

E is definitely in there too. They want to boost their profits, even if it means slashing prices.

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Chandra

5 months ago

It could be to fully utilise their production capacity.

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Annamaria

5 months ago

I'd say C as well. Gotta get the word out about those summer trips!

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Jolanda

3 months ago

E) To increase their revenues.

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Edna

3 months ago

C) So that they can increase consumer awareness of their summer services.

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Ahmed

3 months ago

A) So that they can increase demand to match supply.

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Sheron

4 months ago

E) To increase their revenues.

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Linsey

4 months ago

C) So that they can increase consumer awareness of their summer services.

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Curtis

4 months ago

A) So that they can increase demand to match supply.

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Cassie

5 months ago

I think they are trying to increase their revenues.

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Dana

5 months ago

A and B, for sure. They're trying to fill up their boats and make the most of their resources.

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Lilli

5 months ago

B) So that they can fully utilise their production capacity.

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Mayra

5 months ago

A) So that they can increase demand to match supply.

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Lilli

5 months ago

Maybe they want to attract more customers.

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