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CIMA Exam CIMAPRA19-E01-1 Topic 1 Question 93 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 93
Topic #: 1
[All CIMAPRA19-E01-1 Questions]

AcrossThePond is a ferry company that has just slashed their prices for trips scheduled to Europe between August and November - they are now almost half as cheap!

Why would AcrossThePond do this?

Select ALL that apply.

Show Suggested Answer Hide Answer
Suggested Answer: A, B

by Ludivina at Jul 13, 2024, 11:09 AM

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Herminia
7 months ago
Seriously, can you imagine being the marketing team that has to come up with a catchy slogan for 'Almost Half as Cheap'?
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Theodora
6 months ago
E) To increase their revenues.
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Julene
6 months ago
B) So that they can fully utilise their production capacity.
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Teri
6 months ago
A) So that they can increase demand to match supply.
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Lyda
7 months ago
Haha, I bet the ferry workers are just happy they don't have to deal with as many seasick passengers this time of year.
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Delisa
6 months ago
Haha, I bet the ferry workers are just happy they don't have to deal with as many seasick passengers this time of year.
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Yuki
6 months ago
E) To increase their revenues.
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Noelia
6 months ago
A) So that they can increase demand to match supply.
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Lizette
7 months ago
I believe they are doing it to increase consumer awareness of their summer services.
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Chan
7 months ago
E is definitely in there too. They want to boost their profits, even if it means slashing prices.
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Chandra
7 months ago
It could be to fully utilise their production capacity.
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Annamaria
7 months ago
I'd say C as well. Gotta get the word out about those summer trips!
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Jolanda
5 months ago
E) To increase their revenues.
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Edna
5 months ago
C) So that they can increase consumer awareness of their summer services.
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Ahmed
5 months ago
A) So that they can increase demand to match supply.
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Sheron
6 months ago
E) To increase their revenues.
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Linsey
6 months ago
C) So that they can increase consumer awareness of their summer services.
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Curtis
6 months ago
A) So that they can increase demand to match supply.
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Cassie
7 months ago
I think they are trying to increase their revenues.
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Dana
7 months ago
A and B, for sure. They're trying to fill up their boats and make the most of their resources.
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Lilli
7 months ago
B) So that they can fully utilise their production capacity.
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Mayra
7 months ago
A) So that they can increase demand to match supply.
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Lilli
7 months ago
Maybe they want to attract more customers.
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