CIMA Exam CIMAPRA17-BA1-1 Topic 3 Question 110 Discussion

Actual exam question for CIMA's CIMAPRA17-BA1-1 exam

Question #: 110
Topic #: 3

The component bar chart displaying sales revenues for different types of product sold by Pills Pharmaceuticals shows that the poorest performing products are its medical devices.

Which of the following may be reasons for this?

Select ALL that apply.

AThe company does not specialise in selling medical devices to hospitals

BThe company has only recently started to develop and sell medical devices and equipment

CThe company may be winding up its development and distribution of medical devices and equipment

DThe company may be facing a public relations crisis which is turning away members of the public who would

Eotherwise be interested in buying these products

FThe company may be involved in a standards dispute in terms of over-inflated prices for its medical devices

Show Suggested Answer

Suggested Answer: A, B

by Lili at Apr 09, 2025, 05:57 AM

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Latosha

3 days ago

Hmm, the poor performance of medical devices could be due to the company's lack of specialization in that area. Or maybe they're just not keeping up with the competition.

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Louis

7 days ago

I think the company does not specialise in selling medical devices to hospitals.

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